Whether it’s from heat styling, dyeing or bleaching the hair, dabbling in chemical treatments or repeated actions (such as excess sun exposure or wearing your hair pulled back in a hair elastic frequently), hair can experience varying degrees of damage based on your daily actions. Traditionally, in-salon treatments have been able to partially remedy the superficial damage that hair has sustained, but the results are only temporary, usually fading away with 4-7 washes after the initial salon visit.
The diminishing returns of in-salon treatments created a very apparent demand for a new type of treatment that would be continually fortified through at-home efforts. L’Oréal Professionnel spent 15 years researching and exploring molecular compounds that would lead to 15 patents being filed in the creation of its new treatment, Pro Fiber. The in-salon treatment leads to instant texture improvement – hair is left softer after one application without weighing hair down. The treatment is then reactivated when the respective shampoo and conditioner and booster treatment are used at home to maintain the results of the in-salon treatment in the interim.
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In the initial salon visit, the positively-charged patented molecular complex, APTYL 100, is deposited on the negatively-charged hair shaft, which creates a neutral, healthier state for hair. The at-home shampoos and conditioners are formulated with negative ions that then reinforce the bond of the positively-charged APTYL 100 to the hair, increasing lasting power and efficacy. The entire system can be topped up in the form of a Re-Charge about 4 weeks after the initial in-salon treatment to continue to maintain steady levels of APTYL 100 in the hair.
There are 3 different levels of Pro Fiber treatments available to address different extremes of damage. Revive is targeted towards slightly damaged hair that is caused by heat styling. Restore is for damaged hair that’s been broken down by coloring, highlighting and heat styling. Recover is for very damaged hair that been colored with permanent dye multiple times in addition to heat styling. These different categories all have their own signature scents (and they’re aromatic as can be, pleasantly lingering in the hair for days afterward), as well as shampoo, conditioner or mask and leave-in treatment, all meant to work in tandem with the in-salon service from the comfort of your own home. LOreal Professionnel Pro-Fiber Salons NYC!